Product Marketing Manager

Key Responsibilities:

• Create compelling product content including product briefs, whitepapers, case studies, website copy, blog posts, presentations, and sales collateral.

• Develop and execute go-to-market strategies for new product launches, ensuring alignment with company goals and market needs.

• Position and differentiate products by understanding the competitive landscape, customer needs, and key trends within the cloud communications and UCaaS (Unified Communications as a Service) market.

• Collaborate with product management and development teams to define product messaging, features, and positioning that resonate with target customers.

• Drive demand generation and lead nurturing initiatives by creating content that attracts, educates, and converts prospects into customers.

• Support sales teams with tools to effectively communicate the value of the product to prospects and customers.

• Analyze and track product performance, including key metrics such as customer adoption, usage, and satisfaction, and work with internal teams to refine product marketing strategies accordingly.

• Conduct market research and gather customer feedback to inform product improvements and identify new opportunities for innovation.

• Build and maintain relationships with key industry influencers and partners to expand brand presence and thought leadership within the cloud communications space.

• Monitor industry trends and stay ahead of the competition by identifying emerging technologies and innovations that could impact the cloud communications market.

Qualifications:

• Prefer to have Bachelor's degree in Marketing, Business, Communications, Technical or a related field.

• 3-5 years of experience in product marketing, preferably within the cloud communications, SaaS, or UCaaS space.

• Proven experience in creating go-to-market strategies and positioning for technology products.

• Strong writing and communication skills with the ability to craft clear, engaging messaging for a variety of audiences, including technical and non-technical stakeholders.

• Hands-on experience with product launches, product content creation, and demand generation campaigns.

• Data-driven mindset with the ability to analyze performance metrics and make data-backed decisions to optimize marketing initiatives.

• Collaborative team player who thrives in a cross-functional environment and works effectively with product management, sales, and executive teams.

• Strong understanding of the cloud communications market and the needs of businesses adopting cloud-based solutions for voice, video, and messaging.

• Experience with CRM and marketing automation tools (e.g., HubSpot, Salesforce, Marketo) is a plus.

• Self-motivated with the ability to manage multiple projects in a fast-paced environment.