Email and Social Media Campaign Lead

Key Responsibilities:

• Own and manage the company's outbound email marketing strategy by building, executing, and optimizing multi-touch prospecting campaigns using platforms such as Instantly (preferred), Smartlead, Apollo, or similar sales engagement tools.

• Manage the end-to-end outbound process, including lead sourcing, enrichment, verification, segmentation, campaign setup, inbox management, lead qualification, and timely handoff of qualified opportunities to the Sales team.

• Maintain strong email deliverability by monitoring sender reputation, authentication protocols (SPF, DKIM, DMARC), list hygiene, and campaign compliance with applicable data privacy and email marketing regulations.

• Collaborate with Sales and Marketing to ensure seamless lead lifecycle management between outbound campaigns, CRM platforms, and marketing automation tools, while maintaining accurate prospect data and reporting.

• Support the company's digital marketing efforts by managing social media content publishing, audience engagement, and campaign amplification across platforms such as LinkedIn, Facebook, and X.

• Monitor, analyze, and report campaign performance across the entire sales funnel, including deliverability, engagement, qualified leads, meetings booked, pipeline contribution, and return on investment, while continuously optimizing campaign effectiveness through A/B testing and data-driven improvements.

• Stay current with industry trends, best practices, and emerging technologies in outbound marketing, email deliverability, sales engagement, and demand generation to continuously improve campaign performance.

Qualifications:

• Minimum of 4 years of experience in B2B email marketing, outbound demand generation, or sales engagement, preferably within the SaaS, technology, or B2B services industry.

• Hands-on experience managing high-volume outbound email platforms, with Instantly strongly preferred; experience with Smartlead, Apollo, Lemlist, HubSpot, or similar platforms is an advantage.

• Strong understanding of email deliverability, CRM systems, lead generation tools, data enrichment platforms, and email compliance regulations (e.g., CAN-SPAM, CASL, GDPR).

• Excellent analytical, copywriting, communication, and project management skills, with a proven track record of delivering measurable pipeline growth through outbound marketing campaigns.

Nice to Have:

• Experience with HubSpot or similar CRM and marketing automation platforms, along with social media management, analytics, and digital marketing tools.

• Working knowledge of SEO, content marketing, landing page optimization, conversion rate optimization (CRO), and AI-powered marketing tools.

• Bachelor's degree in Marketing, Communications, Business, or a related field, with experience in regulated or technology-driven environments considered an advantage.